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Dinner Table Trends

According to a recent survey by Kraft Foods, Inc. and Yankelovich Partners, 7 in 10 American families still sit down to dinner together at least five days a week. The survey, which gauged Americans' dinnertime attitudes, behaviors and beliefs, found that family traditions are born from dinnertime rituals. Here are some of its findings:

  • 89% of Americans say dinnertime is when family traditions are born. Dinnertime habits include talking about the day (92%), giving thanks (77%), telling jokes (63%), learning about the family's heritage (44%) and giving toasts (20%).

  • Dinners are later -- nearly 40% of families eat dinner after 7 p.m. If they could, 25% would prefer to eat earlier. For Gen-Xers, dinner is even later as one in five say they eat after 8 p.m. each night.

  • Kids are mealtime CEOs, as 94% of families say kids choose what's for dinner on weekdays.

  • Nearly 4 in 10 families decide what to eat only minutes before they start cooking or preparing foods.

  • Eight in 10 Americans say they have their own "place" at the table.

  • Nearly half of Americans spend 45 minutes or more preparing dinner, but only 30 minutes or less eating together.
Kraft Kitchens visited thousands of moms coast-to-coast to get first-hand feedback on mealtime challenges and gather tips and ideas to make mealtimes magnificent. The Kraft Kitchens M.O.M. Report, a compilation of the best 365 tips collected throughout the year, will be available early next year.

Source: Kraft Foods, Inc. and Yankelovich Partners






 
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